Woodinville Weekly shares results from readership survey

  • Written by Madeline Coats

Does anyone remember the logging days or the Woodin family? Survey results show citizens in and around Woodinville want to read more about local history. People also want to see additional coverage of local art and entertainment, as well as city government and environmental action. 

Woodinville Weekly issued a readership survey to local residents in Woodinville and other nearby communities last November in an effort to begin a conversation about the newspaper industry. Survey results included a variety of opinions from participants in Redmond, Carnation, Duvall, Monroe, Bothell and beyond.

Roughly 99% of citizens think having a local news service (digital or print) is valuable to Woodinville; 1% disagrees. Specifically, 51% of Woodinville Weekly readers said the newspaper was moderately valuable. Around 41% of readers said the paper was extremely valuable; 7% of readers said the paper was somewhat valuable; 1% of readers said the paper was not valuable.

About 82% of participants said they prefer to read community news from print newspapers. The e-edition is how 6.3% of citizens read the news; 5.4% use a desktop; 3.8% use social media; 2.5% use a mobile phone.

Nearly 65% of participants said the Woodinville Weekly print newspaper was their main source for local community news. Roughly 9% said they get news from Patch or Next Door; 7% said the Neighbors Facebook page. About 1% of voters prefer to read local news from the Weekly website.

Almost 18% of the people surveyed get local news from other newspapers. The following media outlets were listed by citizens as main sources of news: Seattle Times, Bothell Reporter, Kirkland Reporter, Bellevue Reporter, Redmond Reporter, Seattle Post-Intelligencer, Everett Herald, Wall Street Journal and KUOW.

In terms of accuracy and bias, 36% of readers said the news they read is moderately accurate. About 30% said their news source is very accurate; 5% said somewhat accurate; 1% said hardly accurate. Nearly 28% said they typically trust the source.

A majority of people, 56%, voted in favor of seeing more things to do featured in the paper. Just over 34% prefer more coupons and deals to local businesses and restaurants; 10% said they would like to see other features.

Topics related to local art and entertainment was most popular among voters, with feature stories in second and local government in third. Readers showed the least interest in local sports and schools.

A handful of people left comments and suggestions with their surveys, placing emphasis on stories related to local family businesses and restaurant reviews. Readers expressed interest in environmental articles about nature, conservation, and planning and action information. 

Other readers recommended more stories about boy scouts, growth plans and local development, weather, resident spotlights, health and wellness, senior center news and volunteer opportunities in the area. News from neighboring cities and “feel good” features are also desired, according to suggestions on the surveys.

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