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City and chamber create 'microsite' for businesses

  • Written by Madeline Coats

Woodinville’s business community will soon find one consistent and reliable space full of resources due to a recent partnership between the city and the chamber of commerce. 

Council voted unanimously to approve the microsite proposal brought up by the city’s Economic Recovery Task force during a virtual meeting Tuesday, May 19. Up-to-date business resources regarding COVID-19 will be located in a subsection of the chamber website for citizens and business owners. 

"We want to make this easy for businesses and residents," said Kimberly Ellertson, executive director of the chamber. "We want them to be able to go to a place where they can find all of these resources as opposed to searching different blog posts. It is a way to consolidate all that information into one COVID-related page within our [Woodinville Chamber] website."

Roughly $7,125 was proposed for the overall project, with the possibility of an extended marketing plan. The proposal estimates this project will be fully covered by funding from the 2020 Port of Seattle Economic Development Grant.

Cynthia Allyn, director of marketing for the chamber, serves as project manager for the microsite. She is responsible for the overall implementation of the site, as well as marketing efforts to provide resources to all Woodinville businesses. 

The microsite is designed for all Woodinville businesses, not just chamber members. The marketing of the microsite will incorporate direct outreach via the city’s business license list, printed collateral, social media, e-mail marketing and more. 

The work plan includes the development, deployment and marketing of various resources for citizens and businesses. The proposal also allows for a contract between the chamber and local business Ontra Marketing Group for web design and development of the microsite. 

The webpage will function as a marketing platform for local businesses to share links for their products and services. According to the proposal, these business listings will likely be divided into categories by restaurants, wineries, nonprofits, service providers, etc. 

The site will highlight financial resources for Economic Injury Disaster Loans, grants, and Paycheck Protection Programs, as well as unemployment benefit updates for employees. Ellertson said another section of the microsite will link webinars from area organizations, such as the Association of Washington Business, for employers to gain knowledge and information during this challenging time.

Ellertson said the site will also include a Back-to-Business Toolkit with step-by-step documentation for businesses to use in their reopening phase. 

The target launch date for the microsite was May 28, although it is not yet available on the chamber website. 

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Tagged under: Woodinville Business