Perplexity AI is rapidly emerging as a significant force in the AI search landscape, demonstrating remarkable growth in valuation, user engagement, and revenue.
From a valuation of $150 million in March 2023, Perplexity AI skyrocketed to $9 billion by early 2025, with projections to reach an impressive $32.3 billion by 2032. This financial ascent is mirrored by its user base, which surged to 15 million active users by the end of 2024, having processed over 230 million queries to date. The company also saw its revenue run-rate jump dramatically to $50 million by October 2024, a significant leap from just $5 million earlier in the year.
User engagement remains a key strength, with sessions averaging over 10 minutes – a figure notably higher than those of its competitors. Perplexity AI has established a strong geographical presence, with key markets including Indonesia, India, and the U.S., each exhibiting distinct mobile and desktop usage patterns.
With ongoing successful funding rounds and robust performance metrics across the board, Perplexity AI is cementing its position as a formidable and notable player in the rapidly evolving AI sphere.
